Home / Guides / Off-market property
Guide

What is an off-market property?

Quick answer

An off-market property is a home that's for sale but not publicly advertised on portals like realestate.com.au. Sellers use them for privacy or speed, and buyer's agents access them through agent relationships.

An off-market property is a real estate asset that isn't publicly available for sale. It's not advertised on the major property portals or shown to the general public. The seller may have an agent and a price in mind, but they've chosen not to promote the property openly.

Why would a seller go off-market?

Privacy, convenience, testing the market quietly, or avoiding the cost and disruption of a full campaign. Sometimes an agent simply has a buyer in mind before a listing goes live.

How do you access off-market property?

This is where a buyer's agent earns their keep. Through established relationships with selling agents, buyer's advocates hear about pre-market and off-market opportunities before, or instead of, the public. Less competition often means a better price.

  • Less competition than a public campaign
  • Often a calmer, more direct negotiation
  • Access depends on agent relationships, exactly what a buyer's agent has
  • Still requires proper appraisal so you don't overpay for 'exclusivity'

We leverage extensive on- and off-market access across the Gold Coast, Brisbane and SE QLD.

Book a Free Discovery Call →
Free & obligation-free

Ready to buy the right property?

Book a free 30-minute discovery call and find out exactly how we can help you buy smarter across SE Queensland.

Book a Free Discovery Call →